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Sales funnel calculator: conversion, leads and budget
Enter visits, leads and orders from one comparable period. Calculate conversion, CPL, CPA and a traffic scenario for your target.
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How to read the result
Use one comparable period and cohort: visits ≥ leads ≥ orders. This simplified funnel assumes one order per lead; count repeat purchases separately. Target leads and visits round up at each stage; the budget uses observed cost per visit. Scaling can change conversion rates: this is a scenario, not a forecast or causal attribution.
Free Excel sample. Your editable work is included in the toolkit.
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Calculate your own numbers and download TXT online without buying. The 495 RUB toolkit adds an offline version, saved work files, an editable Excel workbook and related tools. Both languages included; one payment. Exact CPA/CPL/ROAS limits and discount order counts are fixed at export; re-export after changing inputs.
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