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Ad budget pacing: planned versus actual spend
Compare cumulative spend with an even plan as of end of day. See the remaining budget and average allowance for remaining days.
Calculate freeSample numbers are fictional. Replace them with your own. Calculation and TXT are free.
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How to read the result
Actual spend is cumulative as of end of the selected day. The even plan allocates every kopeck across 1–90 days without changing the total budget. Remaining budget is divided across days after the selected day; there is no daily allowance on the final day or after the budget is spent. The tool never manages ad accounts.
Free Excel sample. Your editable work is included in the toolkit.
Download a fictional Excel sample
Calculate your own numbers and download TXT online without buying. The 495 RUB toolkit adds an offline version, saved work files, an editable Excel workbook and related tools. Both languages included; one payment. Exact CPA/CPL/ROAS limits and discount order counts are fixed at export; re-export after changing inputs.
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