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Allowable CPA and CPL calculator: acquisition limits
Calculate your acquisition limit including fees, tax, refunds and desired contribution. See the corresponding gross-revenue ROAS.
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How to read the result
Contribution is after cost, fee and tax, before fixed costs. Cost is not recovered on refunds; the fee uses original price and tax uses retained receipts. Desired contribution is a percentage of retained receipts. ROAS = original price / CPA before refunds; it is not profit. Nonpositive CPA allowance means no acquisition budget.
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Calculate your own numbers and download TXT online without buying. The 495 RUB toolkit adds an offline version, saved work files, an editable Excel workbook and related tools. Both languages included; one payment. Exact CPA/CPL/ROAS limits and discount order counts are fixed at export; re-export after changing inputs.
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