# Project brief: Lead tracker demo

## Audience

Small business owners

## Goal and outcome

Present the service clearly and direct visitors to a contact link.

## Scope

- Explain the offer
- Show three benefits
- Add a contact button

## Exclusions

Additional scope requires separate agreement.

## Project type

Landing page

## Acceptance criteria

- [ ] 1. Explain the offer — result demonstrated and checked against an agreed example.
- [ ] 2. Show three benefits — result demonstrated and checked against an agreed example.
- [ ] 3. Add a contact button — result demonstrated and checked against an agreed example.
- [ ] Empty and invalid inputs produce a clear outcome.
- [ ] Work checked on mobile and desktop.

## Implementation request

First propose a minimal plan and questions that block acceptance. Implement the agreed scope, verify the result and list limitations. Do not connect payments, external services or paid APIs without the owner’s decision.