A CLEAR RESULT · AN ACTUAL FILE
Unit economics Excel template and sales plan
What the editable Excel workbook calculates, how to enter your costs, and what you get in the 495 RUB offline toolkit. A free sample is available.
495 RUB once · no subscription
Download the free Excel example
Get the full toolkit for 495 RUBChecking checkout…
What is in the workbook
Three editable sheets: Inputs for prices, costs and rates; Summary for contribution, CPA and break-even; Plan for required orders, ad spend and target balance. The paid HTML toolkit builds this workbook locally from your numbers.
Start with your actual costs
Enter one currency and one period throughout. Price and cost are per order; advertising and fixed expenses are totals for the period. Enter fees, tax and return assumptions yourself. The file does not connect to marketplaces or download current tariffs.
An example you can check
In the sample: price 5,000 RUB, cost 3,000, fee 3%, tax 6%, refunds 10%, 100 orders, ad spend 40,000 and fixed expenses 50,000. Retained revenue per order is 4,500; contribution is 1,080; period balance is 18,000. All sample values are fictional.
Understand a blank result
With zero orders, actual CPA and the CPA limit are blank. If contribution cannot cover costs, a break-even volume or target plan may not exist. A blank cell is not zero profit and should not be treated as a forecast.
What the 495 RUB purchase gives you
A downloadable HTML toolkit in Russian and English, Excel export with editable formulas and a sales planner. One payment, no subscription. Downloads from the private order are available for 90 days, support for 14 days; you can keep the downloaded files.
Continue without losing inputs
Calculate on the free page, explicitly save the JSON file, then import that file into the purchased toolkit and confirm replacement. Input data is not uploaded or placed in URLs. A sample Excel file is not your personalised calculation.
Limits of the model
Fees apply to original price, tax to revenue after refunds, and cost to every order. Use the model only where these assumptions match your business. This is not a tax or accounting report, automatic Ozon/Wildberries tariffs, a sales guarantee or a forecasting service.